So, I'm working on this analysis of binge drinking. (A great thing to be doing since you get to say things like "I'm going back to my office to continue the binge drinking thing.") And in the process of massive stratified crosstabs, I get lost. Am I interested in the row percentages or the column percentages? It's actually unbelievably easy to get lost like this. You find yourself trying to figure out if you want to know the proportion of binge drinkers who own handguns or the proportion of handgun owners who binge drink and not being sure which one is which. It's a zero sum game. The more you think about it, the more confused you become.
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